I believe that it's my role as a designer to create work that matters, and to help my clients to communicate their ideas visually in a clear, functional and engaging way. My favorite part of the design process is exploring different design directions and knowing that my clients are happy about the end product.

A great design for me is something that is unique and makes the user feel proud for what they have.
I want my work to be overall organized. The piece should do a good job of promoting, informing, or any other purpose it might have. What pushes me to keep going is the ability to create graphics that mean a lot to the target audience. As well as catch the eye of others and make them appreciate the work also.